Being in the wholesale used clothing industry, we always like to remind people how important it is to buy secondhand when possible and to always donate or recycle unwanted used clothing and used shoes. We recognize, however, that buying new clothing and textiles is inevitable. Fortunately, the world has Livia Firth, an extraordinary woman moving the fashion industry toward sustainability and social responsibility.

About her:

Livia Firth is the founder and creative director of Eco Age Ltd.

As an Oxfam Global Ambassador, Livia has travelled to Ethiopia, Kenya, Bangladesh and Zambia, connecting with the people at the beginning of the supply chain. She is also a founding member of Annie Lennox’s ‘The Circle’, a powerful women’s advocacy group.

Livia is a UN Leader of Change and has also been recognised with the UN Fashion 4 Development Award.

In 2014, Livia was awarded the Rainforest Alliance Award for Outstanding Achievement in Sustainability and the Honorary Award of the National German Sustainability Foundation.

Livia currently resides in London with her husband Colin, two children, one cat and four fish.

In other words, in the realm of eco-minded powerhouse players, Livia Firth is Queen.

Eco Age is a “brand consultancy that helps businesses grow by creating, implementing and communicating bespoke sustainability solutions.” They are the masterminds behind the Green Carpet Challenge, which pairs “glamour and ethics to raise the profile of sustainability, ethics and social welfare…From red carpets to event activations for the brands we work with, the GCC catapults sustainable style into the spotlight at the world’s most high profile events. From the Golden Globes to the Cannes Film Festival, the GCC collaborates with iconic design houses to win widespread critical acclaim and international media attention.” Some of those designers include L’Wren Scott, Stella McCartney, Valentino, Prada, and dozens more.

Eco-Fashion is just “common sense.” In her words, “I was born before fast fashion. When I was a student and when I started working, we didn’t have fast fashion and yet I managed to get dressed every day in a nice way. I just invested in pieces which were good quality and would last a long time in my wardrobe. Call it ‘eco-fashion’ if you like, but I think it’s just common sense.”

Thank you, Livia; as wholesale used clothing suppliers we couldn’t agree more!